It was April 2009 and the Great Recession was in full-swing. Hundreds of thousands of people lost their jobs, their homes, their savings. Meanwhile, social media marketing was on the upswing.
It was at this time that Bobbie Carlton started Mass Innovation Nights as an experiment in social media marketing. The free monthly new product showcase and networking event has since helped startups launch more than 1000 new products. These companies have raised more than $2.1 billion in funding and created more than 2500 new jobs.
Every month, Mass Innovation Nights delivers more than 3 million views via social media, distributes weekly emails to more than 20,000 subscribers and fills event spaces with hundreds of attendees for live events. On a shoestring budget.
This is the power of crowdpromoting.